Apple retards portions of iOS 14, details for app privacy
Apple’s recent announcement is sure to provide a much-needed sigh of relief for the digital advertising industry which has been reeling since announcements at the Worldwide Developers... Read More...
IDFA
iOS 14 IDFA changes, SKAdNetwork & future of the ad ecosystem
WWDC 2020, Apple announced that iOS14 users will need to give explicit permission to apps when collecting users’ IDFAs. For 8 years, attribution technology used... Read More...
Facebook raises concerns that iOS 14 could hurt its ad business
iOS 14 introduces a range of features to let users control which data each app can access, including clipboard notifications and also an option to... Read More...
IDFA Opt-in, How iOS 14 Changes Mobile Marketing for App-first Brands ?
Mobile app advertising is a huge market. It was almost $80B in 2019 and it’s expected to grow to $120B by 2022. The shark’s share... Read More...