YouTube launches Shorts, Now Google to take on TikTok in India
Competition for short-form video is getting even fiercer. Following Instagram’s introduction of Reels, YouTube has announced a new feature called Shorts, which is launching in early beta in India.
YouTube Shorts will allow users to create 15-second videos that can be set to music. The service will reportedly feature hundreds of thousands of tracks to choose from, with more music expected to be added in the future.
Shorts will appear on the homepage in a section dedicated to the feature. Users can swipe vertically from one video to the next to discover new Shorts. In a blog post, YouTube encourages users to upload existing short videos as a way to get discovered.
YouTube Shorts is seemingly built in the same format as Tiktok as it more or less includes the same features such as a record with music, speed control, timer and more. There’s also a multi-segment camera that strings multiple video clips together.
“Starting today we’re introducing a new watch experience that lets you easily swipe vertically from one video to the next, plus discover other similar short videos. We’re also going to make it even easier to start watching Shorts,” the blog noted.
“We encourage any mobile creator or artist to start uploading their existing short videos on YouTube today to start getting discovered,” the post revealed.
If you want to learn more about how to create Shorts, check out our forum post (English, Hindi).
